What is possible with the PropertyScanner solution?

Introduction

PropertyScanner is a separate solution that helps you evaluate whether a vacant building, potential location, or new development has enough market opportunity for retail. It supports location decisions with objective data and helps you build a business case that can be shared with prospects, tenants, investors, or internal stakeholders.

You can use PropertyScanner to answer questions such as:

• Is there still room for a certain retail segment in this area?
• Which type of retailer could be the best fit for this vacant location?
• Which retailers could be convinced to move or expand to this area?
• How does the local market compare to benchmarks?

1. How PropertyScanner is structured

PropertyScanner follows a simple workflow: explore the market context, quantify the opportunity, and translate the results into commercial actions.

In practice, you mainly use three modules:

1. Marketing Efforts
   
   
   Use this module for the explore phase to understand what is happening in an area. This module helps you explore market potential, socio-demographics, competitors, local activity, shopping area dynamics, mobility data, and other relevant context layers.
2. Location Planning
   
   
   
   Use this module to evaluate a specific property or project. This module helps you calculate whether there is still market room for one or more retail segments, compare the location with benchmarks, and generate reports that support your business case.
3. Optimize
   
   
   
   Use this module to do multiple location analyses at once and quickly identify which areas may be interesting to study further before evaluating them one by one in Location Planning.

A typical workflow for single cases starts in Marketing Efforts, where you build the market context around an area. Once the context is clear, you continue in Location Planning to evaluate a specific location or project. .

This helps you move from "This area looks interesting" to "This location has objective market potential for this segment, and these retailers could be relevant prospects."

To operationalize the data in the platform — and to communicate and align with stakeholders — you generate reports. There are 4 types:

General workflow

The workflow consists of several steps. Each step links to a separate article with detailed instructions:

1. [Exploring your market context] (Marketing Efforts)
2. [Getting Started in Location Planning]
3. [Which Segments Have Room? (General Report)]
4. [Which Segment Opportunity Should I Explore Further? (Segment Report)]
5. [Which Nearby Retailers Could Relocate to My Location? (Relocation Opportunities Report)]
6. [Which Retailers Are Missing From the Area? (Expansion Opportunities Report)]
7. [How to Find Interesting Locations in Batch] (Optimize)