Predicted sales

The predicted sales are the sales a location should be able to capture based on the predictive model.

When calculating simulations, the predicted sales calculated by our predictive models are corrected for the reality to be able to calculate the impact on the real performance of your existing network. This means that underestimated locations will be amplified in attraction and overestimated locations will be reduced in attraction.

When updating the real baseline network, predicted sales will be recalculated.