Choose a Data set

At this stage of the project, you will select the data sources to be tested. Whether you are working with your own dataset or a predefined insipiration set of suggested locations, this step will allow you to choose the information needed for your analysis.

You can also refine it with optional parameters, such as excluding locations that are too close to your existing locations or using relocation logic during a simulation with closed locations with the predefined sets. 

Start with your own data set

You can start with your own dataset by providing a list of locations for testing in batch in case of Hotspots projects or your own list of locations for Optimal characteristics projects. To do this, download the Excel template and follow the step-by-step instructions in this article to learn how to correctly fill your template.

Start with a predifined inspiration set (only for Hotspot projects)

You also have the option to use predefined inspiration set, if one is available on your platform or for your country. These pre-configured inspiration sets give you direct access to a list of relevant locations to test, you can choose to add parameters by following the last part of this article or you can directly go to the next step: Calculate the project

Add parameters (optional)

You can define a buffer zone around your own locations by selecting the option "Minimum distance from your own sites (m)." This feature helps exclude potential locations within this zone, ensuring a more targeted analysis and preventing cannibalization.

Two additional features are available when choosing to base your project on a simulation that includes closed locations (Step 2). These options provide better consideration of locations closures and allow for the exploration of relocation opportunities.

  • Test only near closed baseline locations, as part of a relocation strategy.
    This option enables the evaluation of new locations situated close to the closed locations in your simulation. It allows for the identification of strategic alternatives to the abandoned locations, ensuring optimal network coverage.
  • Allow to copy location characteristics of closed location to new locations being tested.
    This option allows you to retrieve key characteristics of closed locations and apply them to nearby test locations. It ensures that the new locations being evaluated take into account the commercial and structural specifics of the old location, facilitating continuity in potential performance analysis and decision-making.

By combining these two features or selecting the one that fits your specific case, you can test precise relocation while maintaining analytical consistency, leading to a more refined network optimization.

 

 

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