How to display the car passage or footfall?

1. How to display car passage?

When the car passage datapack is enabled on your platform, you can investigate the road segment passage for each (main) road segment in the country.

Follow these steps:

Step 1. Go to Marketing Efforts.

Step 2. Click on the map layers button in the upper right corner of the map and enable the "car passage" map layer.

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Step 3. On the map, zoom in on the road segment of interest until you see the numbers displayed.

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Step 4. Make sure to zoom in sufficiently and click on the number on the road segment. The road segment passage will open as a pop-up window. In the pop-up window, you can investigate the weekly passage volumes for a given road segment 

The window contains:

1. The name of the road segment
2. The weekly passage volume
3. Graph options: you have the option to choose for a line or bar plot and to choose between hourly, daily and (if available) monthly buckets
4. The selected graph
5. Export button to make an Excel export of the table behind the graph: .​​

More details about car passage can be found in the Custom reports:

When custom reports (such as Performance Reports or Case Study Reports) are enabled on your platform, next to the previous graphs, you can also access additional graphs.

To view these graphs, download a report for a specific location from either the Marketing Efforts or Location Planning module. The following detailed figures can be included in the generated report:

• Average car passage per period of the day (average across all days of the week)

Note: If these reports or figures are not yet enabled on your platform, please contact your Retailsonar consultant for more information.

2. How to display Footfall?

When the footfall datapack is enabled on your platform, you can investigate the amount of footfall in the country.

Follow these steps:

Step 1. Go to Marketing Efforts.

Step 2. Click on the map layers button in the upper right corner of the map and enable the "footfall Per Week" map layer. There are 2 options that both visualize the same data in a different way.

• Road-level shows the footfall on the road segments
• Building-level shows the passers-by on building level

Buildings	Roads

Remark: Footfall is only predicted within shopping areas.

More details about footfall can be found in the Custom reports:

When you visualise footfall in the application, there is no pop-up (yet) indicating availability, unlike for car passage. To access more detailed information, you can, if configured, check your custom reports (such as the Location Performance or Case Study report).

• Average footfall per period of the day (average across all days of the week)

• Average footfall per day of the week 

• ​ Average footfall per period of the week

Note: If these reports or figures are not yet enabled on your platform, please contact your Retailsonar consultant for more information.