Resource Hub Overview
Updates
Resource Hub Overview
Updates
Getting started
Welcome!Module overview Understanding the building blocks of the modelPackage of articles to get you started Data sources & information about updatesThe RetailSonar business case: how to optimize your future network footprint ?
Platform guides
Power user guides
FAQs
Troubleshooting
Concepts
ActivationAggregated zone levelAverage basketBaseline networkBaseline periodBenchmarkingBrandCatchment areaChurn rateCompetitionCompetitive pressureUpdated platform terminologyConvenienceCoverage of KPIsCross-visit potentialCurrent state periodCustomer areaDefault frameworkDetailed zone levelDeviation (LPF)Deviation map layerDrivetimeExperienceReality correction factorFrequencyFull market sizeFuture state periodGeocoderGross market spaceHalo-effectHALO uplift potentialInternal CannibalisationIsochroneKPILocation classificationLocation clusterLocation managementLocation Performance FrameworkLocation ViewLoyaltyMailboxes grossMailboxes netMarket sizeMarket ShareMarket sizingMacro environment indicatorsMaturityMicro accessibilityLocation characteristicsModuleUnprofitable locations w/o growth potentialObtainable market sizeOutperformersCar passage and footfallPassage confirmationPassage VisibilityPenetrationLocal activityPotlocProtection areaRoad segmentsSales KPIsSales per family/householdSales per mailboxSales per inhabitantSimulationSegmentOpportunity frameworkTarget audienceTemporary situationBenchmarkPredicted salesPredicted sales per mailboxPredicted market shareActual driving speedUnderperformers UrbanizationUser rolesProjectsVisibilityWillingness to travelWealth indexZone

Unprofitable locations w/o growth potential

Unprofitable locations w/o growth potential are unprofitable locations for which the current sales are in line with the benchmark. These are locations with a normal performance but a low gross margin.


 

Last updated: 9/23/24, 4:49 PM

Was this article helpful?

English
Powered by Product Fruits