Baseline period

When analyzing data, you have the option to choose between a baseline period or a simulation. The baseline period is the period on which the baseline network is based.​

The platform can contain multiple baseline periods if data such as the competition network, sales KPIs and market size KPIs have been uploaded for multiple years already. Each baseline period will then reflect the most accurate data for that year and will be used as the starting point to build your simulation on and the monitoring of pre-post impacts.

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