What's the difference between real, baseline and simulation turnover?

When you calculate a simulation in Location Planning, the results of your business case appear below the map.

In the Summary, you will see three types of turnover:

Real turnover
Baseline turnover
Simulation turnover

These values help you compare the current situation with the expected impact of your simulation.

Real turnover

Real turnover is the actual turnover of your locations for the selected period.

This data comes from your own sales data.

For new tested locations or recently opened locations, the real turnover can be 0. This is because no actual turnover is known yet, or because the latest data has not yet been included during maintenance.

Baseline turnover

Baseline turnover is the turnover predicted by the advanced gravity model in the baseline situation.

The baseline situation represents the AS IS network. This means the model calculates the expected turnover of your current locations without taking into account any changes from your simulation.

For a new tested location, the baseline turnover will be 0, because this location was not open or included in the network during the baseline period.

Important note about reality correction

The baseline turnover shown in Location Planning includes reality correction factors.

These correction factors are applied to make the model estimations as accurate as possible for simulation purposes.

If you want to see the benchmark turnover of a location, meaning the predicted turnover without the reality correction factor, you can consult the Location Performance module. This benchmark is mainly used for performance analysis.

Simulation turnover

Simulation turnover is the turnover predicted by the advanced gravity model after applying all changes in your simulation.

This value shows the expected turnover in the simulated situation.

For example, if you are testing a new location, the simulation turnover shows the predicted turnover for that new location.

Net difference

The net difference shows the difference between the baseline turnover and the simulation turnover.

In other words, it compares:

Predicted turnover without your simulation changes
versus
Predicted turnover with your simulation changes