Getting started

Welcome!Module overview Understanding the building blocks of the model Package of articles to get you started Data sources & information about updates The RetailSonar business case: how to optimize your future network footprint ?

Platform guides

Marketing Efforts

Overview screen display Marketing Efforts Displaying data on the map (using map layers)Examining location data Examining zone data Comparing two data periods or simulations Export options in Marketing Efforts Creating your own filters (super users only)Creating and interpreting the location performance report Shopping area insights

Location Planning

Overview screen display Location Planning Building simulations; step-by-step plan Overview of network changes and how to simulate them How to simulate a new location? Guidelines for scoring the car passage or footfall for a location Updating the default car passage and footfall for locations How to simulate takeovers ?How to add missing local activity to your simulation & analyze the impact Tips to help you interpret case results of new locations Grow your quick scan simulation results into a final business case Save, share & manage your simulations

Location Performance

Overview screen display Location Performance Understanding the basic settings before using the framework Filter your list of locations How to benchmark your locations and understand the drivers of the model?

Geocoder

Workflow for geocoding addresses

Business case examples

Analyze the performances of your locations and identify underutilized locations Which actions can you take for underperforming and/or unprofitable locations w/o growth potential?How to display the car passage or footfall ?Activating your (potential) customers: who should you target ? (Marketing)Finding whitespots in your network How to work with hotspot simulations?How to measure the impact of a closure or relocation on your network?How to recover customers after closure or relocation (Marketing) How to visualize & export the overlap for different catchment areas?

Power user guides

Introduction to Power User modules Power user- role overview

Optimize

How to use the Optimize module Calculate in batch new locations for optimal network expansion Calculate in batch the closure of existing locations for optimal network reduction Calculate in batch your optimal characteristic to optimize your network Create a Project Select a Period Choose a Data set Prepare your list of locations in the template Upload the template Calculate the project Results interpretation guide after calculation Reviewing and working with your project results Export results How to create a simulation from selected locations How to add, remove, or update locations in your project Excel import failure Definitions of ready-to-use inspiration sets

Data Management

How to make single location changes to your baseline network?How to make multiple network changes at the same time to the baseline network ? How to export own locations, competitor locations or local activity to XLS?Uploading and updating zone characteristics (power users only)

FAQs

Why can I not see the isochrones on the map?How are the estimated cross-visits for local activity calculated?Which other of my own locations are generating sales near my location?What's the difference between real, baseline and simulation turnover?How to export locations when a zone filter is applied ?How to use reality correction factors ?When should I look at the benchmark vs. when at the predicted sales ?FAQs about car passage and footfall data

Troubleshooting

I have login issues, what can I do ?Common errors on RS platform and how to solve them Using two-factor authentication for platform login I cannot access to a module / white page Bulk upload error overview Baseline changes leading to outdated results

Concepts & terminology

Activation Aggregated zone level Average basket Baseline network Baseline period Benchmarking Brand Catchment area Churn rate Competition Competitive pressure Updated platform terminology Convenience Coverage of KPIs Cross-visit potential Current state period Customer area Default framework Detailed zone level Deviation (LPF)Deviation map layer Drivetime Experience Reality correction factor Frequency Full market size Future state period Geocoder Gross market space Halo-effect HALO uplift potential Internal Cannibalisation Isochrone KPI Location classification Location cluster Location management Location Performance Framework Location View Loyalty Mailboxes gross Mailboxes net Market size Market Share Market sizing Macro environment indicators Maturity Micro accessibility Location characteristics Module Unprofitable locations w/o growth potential Obtainable market size Outperformers Car passage and footfall Passage confirmation Passage Visibility Penetration Local activity Potloc Protection area Road segments Sales KPIs Sales per family/household Sales per mailbox Sales per inhabitant Simulation Segment Opportunity framework Target audience Temporary situation Benchmark Predicted sales Predicted sales per mailbox Predicted market share Actual driving speed Underperformers Urbanization User roles Projects Visibility Willingness to travel Wealth index Zone

Mailboxes gross

Gross mailboxes are the total number of mailboxes within a country.

Remark! this data is only available for Belgium.

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