Location cluster
In order to benchmark the performance of a location, you need to compare this location to other similar locations. All locations within one cluster are assumed to be similar and should therefore have nearly-similar sales performance results. Locations are typically clustered on:
- Population density around a location
- Region
- Macro environment indicators: e.g. low, normal and high market space
- Micro environment indicators: e.g. stand alone vs. high cross visit potential, bad location characteristics
You can filter on location cluster in the location performance module. The cluster is typically displayed in the opportunity framework.