Cross-visit potential

The cross-visit potential is the product of the number of visitors and the potential overlap. The former is the (estimated) number of yearly visitors (note that this is the brand total). The latter is your estimated overlap, that is the percentage of those visitors that is considered as potential visitors for your own locations.

For each location and per local activity type a cross-visit potential will be calculated automatically. Evidently, a high number of cross visits indicates a high potential to profit from visitors that are actually nearby to visit other locations.

The validation of this number can be done by comparing them within your own and competitive network. The overview of all cross-visit potential scores can be found in the Location Performance framework. Secondly, to help you interpret these numbers, you could multiply these visits with an average spending, to understand better the value these cross visitors generate.