---
title: "Which Segment Opportunity Should I Explore Further? (Segment Report)"
url: "https://kb.retailsonar.com/en/article/which-segment-opportunity-should-i-explore-further-segment-report"
language: "en"
last_updated: "2026-07-02T09:30:10.540Z"
---

# Which Segment Opportunity Should I Explore Further? (Segment Report)

## When to use this workflow?

Use this workflow once you already know — typically from the [General Report](https://kb.retailsonar.com/en/article/which-segments-have-room-general-report) — that a specific segment shows market potential, and you want to understand that opportunity in depth: how much potential is really there and which competitors are already active.

The Segment Report moves you from *"there is room for this segment"* to *"this is why this location is interesting for this segment."*

This workflow is useful when you want to:

-   Deep-dive into one segment's opportunity around a location
-   Understand how competitive the local market already is for that segment
-   See how the location compares to the national benchmark
-   Identify which relevant retailers in the segment are active in the area
-   Create interest from prospects in that specific segment

If you don't yet know which segment to focus on, start with [Which Segments Have Room? (General Report)](https://kb.retailsonar.com/en/article/which-segments-have-room-general-report) first.

## Before you start

Make sure you have a location added in Location Planning. If you haven't done this yet, see [Getting Started in Location Planning.](https://kb.retailsonar.com/en/article/getting-started-in-location-planning)

## 1\. Generate the report

Click on your location marker and select the **Reports** button, then choose the **Segment Report** for the segment you want to explore. Choose your catchment area as needed — see the tip in the [General Report article](https://kb.retailsonar.com/en/article/which-segments-have-room-general-report) if you need a refresher on 10/15/20-minute selection.

![](https://cdn-assets.productfruits.com/894457f7-81a0-464c-87d6-7f4eaec59267)

  

  

  

  

  

  

## 2\. Read the report

Go to your user menu and download the report when ready.

The Segment Report gives you, for the selected segment:

-   Which players are already present in the area, and how competitive the local market is
-   How the location compares to the benchmark
-   Whether the market context supports a new entry
-   Whether the location could be stronger than nearby alternatives
-   Whether the segment is commercially relevant for prospecting

## What's next?

Use the Segment Report to support two main types of business case:

**New entry.** Use this when a retailer isn't yet present in the area, but the market still shows developable room. The argument: *"The area has enough market potential, the segment isn't fully developed yet, and this location could be a strong entry point."* This is useful when approaching brands looking for expansion — to find which specific retailers to approach, continue to [Which Retailers Are Missing From the Area? (Expansion Opportunities Report).](https://kb.retailsonar.com/en/article/which-retailers-are-missing-from-the-area-expansion-opportunities-report)

**Relocation.** Use this when a retailer is already present nearby, but may be in a weaker environment. The argument: *"The retailer may improve its market position by moving to a location with better market space, stronger context, or a more attractive benchmark position."* To find which nearby retailers this applies to, continue to [Which Nearby Retailers Could Relocate to My Location? (Relocation Opportunities Report).](https://kb.retailsonar.com/en/article/which-nearby-retailers-could-relocate-to-my-location-relocation-opportunities-report)

Note: the Segment Report tells you *whether* a business case is plausible. To get an actual, actionable list of retailer names, you still need to run the Relocation or Expansion report.

##