---
title: "Sales KPIs"
url: "https://kb.retailsonar.com/en/article/sales-kpis"
language: "en"
last_updated: "2024-06-18T08:09:21.572Z"
---

# Sales KPIs

A sales KPI is a **metric to track the performance of a location**. 

Sales KPIs can be **simple metrics** such as *turnover*, *number of visitors*, *number of clients*, etc. or can be **calculated metrics** such as *average basket* or *penetration rate*. Which sales KPI to configure is a consultancy decision. Some examples:

To assess the performances of your locations and to define which growth activities to implement to boost performances, we subdivided the sales KPIs into 3 explanatory classes:

-   **Activation ​indicators** such as *Penetration*, or *number of unique customers*
-   **Loyalty indicators** such as *frequency* or *churn rate*
-   **Conversion indicators** such as *average basket* or *satisfaction scores*

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