---
title: "Opportunity framework"
url: "https://kb.retailsonar.com/en/article/opportunity-framework"
language: "en"
last_updated: "2024-09-23T16:39:25.885Z"
---

# Opportunity framework

The integrated\* opportunity framework within the Location Performance module allows you to **investigate underlying causes for deviations from the** [**benchmark.**](https://kb.retailsonar.com/en/article/theoretical-benchmark) The framework allows you to **benchmark specific sales performance KPIs in a structured way** so you'll be able to answer the following questions:

-   Identify the right actions to manage underperformers towards their maximum potential
-   Why are my normal performing locations not profitable and which real estate solutions should I consider?

It is best practise to benchmark KPIs within a certain [location cluster](https://kb.retailsonar.com/en/article/location-cluster) and that the Sales KPIs are grouped and analysed in three classes: activation[,](https://app.getguru.com/card/Tqa8jeec/Activation) loyalty and conversion. Those sales KPIs should only be analysed within the primary catchment area to correctly benchmark your locations.

\*If in scope of the project.