---
title: "Maturity"
url: "https://kb.retailsonar.com/en/article/maturity"
language: "en"
last_updated: "2023-05-08T14:25:20.728Z"
---

# Maturity

**Maturity** is defined by the number of years that a location is open. Locations are only mature after a number of years, the amount of years before a location is mature depends on the sector. Maturity is an Experience indicator that mainly has an impact on Loyalty and conversion.