---
title: "Market sizing"
url: "https://kb.retailsonar.com/en/article/market-sizing"
language: "en"
last_updated: "2024-09-23T16:46:12.038Z"
---

# Market sizing

**Market sizing** is the process of defining the total size of the market. It is made up of the total number of potential buyers of a product or service within a given segment, and the total revenue that these sales may generate.

Within this process, we take several aspects into account.

We start with considering the full market size after which a relevant target audience is defined. Based upon the relevant target audience, we define the obtainable market size.