---
title: "Macro environment indicators"
url: "https://kb.retailsonar.com/en/article/macro-environment-indicators"
language: "en"
last_updated: "2024-09-23T18:20:32.850Z"
---

# Macro environment indicators

The macro environment indicators determine the gross market space and net market space (without [internal cannibalisation](https://kb.retailsonar.com/en/article/internal-cannibalisation)) and **helps to explain whether there is enough potential in the larger catchment area to justify the opening of a new location.**

The macro environment is **one of the two building blocks** to establish the predictedl performances of locations.

![](https://cdn-assets.productfruits.com/a59d7556-8c60-4c8d-a85a-e7acb89e8ba1)  
   
We can distinguish the following indicators;

-   The Willingness to travel to define the primary, secondary or tertiary [catchment area](https://kb.retailsonar.com/en/article/catchment-area)
-   The *total* [Market size](https://kb.retailsonar.com/en/article/market-size) in each catchment area 
-   The *competitive pressure* in each catchment area