---
title: "Loyalty"
url: "https://kb.retailsonar.com/en/article/loyalty"
language: "en"
last_updated: "2023-03-24T13:26:42.185Z"
---

# Loyalty

Customer **loyalty** results from an **ongoing positive relationship** between your customer and your brand. This will drive customers to **prefer your brand above other brands**, and will evantually generate extra sales.

If your location has a **low** Frequency or a **high** Churn rate in the primary Catchment area as compared to other locations in its cluster, then this is an indication of loyalty issues.