---
title: "Internal Cannibalisation"
url: "https://kb.retailsonar.com/en/article/internal-cannibalisation"
language: "en"
last_updated: "2024-09-24T14:35:21.872Z"
---

# Internal Cannibalisation

Opening a new location results in a **negative impact on the sales of other surrounding locations of your own brand**. This negative impact is called *internal cannibalization*: by opening a new location, you risk to cannibalize on your own existing network.

Example case;

![](https://cdn-assets.productfruits.com/20de97fa-8fd7-4a94-8395-3a7f4da66c07)  
 

Using a predictive model will lead to **exact cannibalization calculations** in the Location Planning module. No further interpretation is needed.

-   When simulating an opening, the exact internal cannibalization is calculated and presented in the results section below the map.