---
title: "Customer area"
url: "https://kb.retailsonar.com/en/article/customer-area"
language: "en"
last_updated: "2023-03-28T12:30:46.573Z"
---

# Customer area

A customer area is the collection of zones that, together, cover **an area with a certain share of the sales in the most efficient way,** that is, with the smallest number of zones according to an ordering principle. You can define a customer area as a filter option on the platform and is typically used for campaign targeting purposes.

Take for example the following customer area: ***0% - 80% real sales ordered by real sales per mailbox***. This customer area is created by first arranging all zones in descending order by KPI *real sales per mailbox* and secondly selecting those zones below a certain cutoff value for KPI *real sales* so we achieve 80% of the real sales. Consequently, since the ordering criterion here is *real sales per mailbox* in descending order, the zones with the highest *real sales per mailbox* were selected first to reach the 80% cutoff value. 

You can apply this to **one single location**, that is, only take the sales of one single location into consideration. Or you can apply this to several locations or even **the entire network** by taking the sales of all your own locations into consideration.